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Facing the dragons of Diane’s Den

Fairhome was visited by two groups of young people, ready to make a deal. But this wasn’t part of a property pitch, rather it was all connected to the Empowered Minds Project in association with the Diane Modahl Sports Foundation.

Pupils from Dean Trust Ardwick and Cedar Mount Academy popped along to Quays Reach to take part in a fierce, yet fantastic challenge – Diane’s Den! The event – similar to the BBC’s popular Dragon’s Den TV show – saw the two groups of pupils enter the boardroom to talk business and negotiate the best deal possible.

Each candidate had created their own sporting invention to pitch to our Dragons, complete with a fully mapped-out business plan and a brand name. To ensure they were ready to talk the talk, they even took a trip to Primark to get fully suited and booted.

Over the course of two days, the Dragons parted with more than “£1.5 million in investment”, but not before they were put through their paces. Ideas were in abundance, negotiations were fierce and most important of all, fun was had by everyone involved.


Group Executive Chairman John Russell said:This was an extremely successful few days. Many of the young people don’t find education easy. However, an event like Diane’s Den helps to bring learning to life, which in turn breaks down barriers through communication, body language, confidence building and a greater understanding of profit and loss.

“We were pleased to be involved with Diane’s Den, ensuring all participants were given the opportunity to make their voices heard. I even popped into the Den to make a few deals – they were tough negotiators.”

Fairhome Group supports the Diane Modahl Sports Foundation (DMSF) as its corporate charity. Set up in 2010 by Commonwealth Games gold medallist, Diane Modahl, DMSF is a registered charity which champions undiscovered talent and looks to provide engaging activities that help young people achieve their potential. DMSF provides mentoring, coaching and support networks, all the while promoting a healthy lifestyle, built upon positive self-esteem and social integration.

For more information about the Diane Modahl Sports Foundation, please visit:

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