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Building a future through sport

Strong evidence shows that sport encourages aspiration, improves health and fitness, and brings communities together. Yet despite this, far too few young people, particularly in deprived areas have access to good sporting facilities, coaches and role models.

More importantly, those people don’t have the confidence to put themselves forward in the first place.

When our Executive Chairman, John Russell met Commonwealth Games gold medallist Diane Modahl, who represented Great Britain in four Olympic games from 1988-2000, he realised they shared common interests – in terms of their background with sport, where they were born and what they want to achieve for the future of today.

John is now a Board member for the Diane Modahl Sports Foundation (DMSF) and with other business leaders across the North West, they are actively trying to raise funds for the Foundation, helping to change lives through sport and by providing engaging and exciting activities which help young people achieve their potential.

A recent fundraiser – The City of Champions Gala dinner at the Midland Hotel, Manchester helped raise an amazing £38,000 for the Foundation which will be of great benefit to DMSF. Fairhome sponsored the event and John spoke on the night in front of more than 350 guests, which included sporting champions such as Dame Kelly Holmes.

Set up in 2010 by Commonwealth Games gold medallist, Diane Modahl, DMSF is a registered charity which champions undiscovered talent and looks to provide engaging activities that help young people achieve their potential. DMSF provides mentoring, coaching and support networks, all the while promoting a healthy lifestyle, built upon positive self-esteem and social integration.

To find out more about the Diane Modahl Sports Foundation, please visit: www.dmsf.org.uk

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